The aim of the session is to share actionable insights and advice on how developers can maximize their ad ARPDAU and revenue through the effective waterfall and bidding management.
All presentations are based on examples and case studies.
When?
- 3th of December, 3pm CET (GMT+2)
- Duration: 1.5 hrs
Agenda
- 15.00 - 15.30 - Michal Hablovic, Ad Monetisation Manager at Pixel Federation
Waterfalls 101
Let’s start with most important fundamentals of ad-serving logic (from one Ad-network to Bidding)
How to setup and run your first waterfalls and how to optimise them at the beginning?
What to expect - few case studies/internal performance numbers we saw after introducing those waterfall changes. How we got to the current setup - Understanding the evolution of ad serving logic?
15.30 - 16.00 - Božo Janković, Business Development Manager at GameBiz Consulting
Maximizing ad ARPDAU through the effective waterfall and bidding management in 2020. and beyond
The aim of the session is to share actionable insights and advice on how developers can maximize their ad ARPDAU and revenue through the effective waterfall and bidding management. The session will, among others, cover the following aspects of the topic:
- What metrics beyond eCPM developers should focus on when optimizing
- Best practices for waterfall/bidding management
- "Show, don't tell." Demonstrating the impact said best practices can have.
Session will be backed by case studies, with real data from the leading video games companies and games from various genres
- 16.00 - 16.30 - Dicussion and Q&A session.
Michal Hablovic, Ad Monetisation Manager at Pixel Federation
Božo Janković, Business Development Manager at GameBiz Consulting
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google
Vlad Muntean, Apps&Gaming Strategic Partner Manager at Google
Event language:
English
Speakers
( Ad Monetization Manager at Pixel Federation )
Experienced Producer with a demonstrated history of working in the computer games industry. Skilled in Agile Project Management, Digital Marketing, and Web Project Management. Strong media and communication professional with a Engineer’s degree focused in Finance from Ekonomická univerzita v Bratislave. For the last 4 years working with Ad Monetisation at Pixel Federation
( Apps&Gaming Strategic Partner Manager at Google )
Vlad is part of Google’s Mobile App Partnership team and works with app developers across the CEE and Emerging regions, helping them integrate AdMob or Ad Manager in order to monetize the apps with ads.
Besides working with App Developers, during his Google career, Vlad has spent multiple years on the Google Ads side of business where he started as a technical consultant and in his last role he managed the Ads support teams for Spain, CEE and Emerging markets.
( CEE Mobile Gaming Lead )
Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw and at Google, supporting growth of mobile gaming ecosystem in Poland and in CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe.
( Business Development Manager at GameBiz Consulting )
Bozo is an experienced Business Development Manager working at GameBiz, a boutique, consultancy firm for the video games industry.
Bozo is primarily working with F2P game developers, helping them grow the business by monetizing their games with ads. He handles all aspects of ad monetization business, from crafting a strategy to ad placement and waterfall optimization.
He previously worked at Nordeus, where he was responsible for licensing and ad monetization business worth several million dollars a year.