Building the measurement stack and analytics competency in the company are one of most important requirements for growing i scaling any gaming and apps business. It is especially important once a company is preparing for some Growth and User Acquisition activities.
During the webinar we will present
- a few approaches to develop measurement system in the company
- how to make sure we measure right KPIs and develop analytics capabilities in the company
- how to grow analytics team in the company
All presentations are based on examples and case studies.
- 15.00 - 15.25 - Adam Longhorn, Head of Analytics at Reality Games
Building the BI system and analytics capabilities at the company based on Reality Games example.
Building cost-effective mobile product & marketing app analytics based on Google Cloud, Firebase and Big Query. Examples and case studies
- 15.50 - 16.15 - Michal Grno, Head of Marketing Analytics, at Pixel Federation
Data Science and Marketing Analytics behind User Acquisition. Pixel Federation's approach and learnings.
- 16.15 - 16.30 - Discussion and Q&A session
Michal Grno, Head of Marketing Analytics, at Pixel Federation
Martin Jelinek, Head of Marketing at AppAgent
Adam Longhorn, Head of Analytics at Reality Games
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google
Jan Vohryzek, Gaming Industry Manager at Google
( Gaming Industry Manager )
Jan focuses on helping Czech and Slovak gaming companies grow their user base and become successful in the crowded world of mobile gaming. He has been working at Google for 7 years in different roles and is also responsible for Google’s NGO partnerships.
( Head of Analytics, Reality Games )
Head of Analytics at Reality Games. Worked across Mobile Gaming, Grocery Retail, Telecom and Finance sectors in various analytics and project management roles. Passionate about solving problems (especially data puzzles), working with people and moving the team forward.
( Head of Marketing, AppAgent )
Martin started in gaming in 2010 and two years later he founded BeerDeer Studios which produced Nyrthos – an action RPG for PC, Mac and mobile. After progressing from the Marketing Manager over to Marketing Analyst, Martin is now Head of Marketing at AppAgent where he oversees a team of five. For Studycat, he led the analytical project and served as the client’s account manager.
( Head of Marketing Analytics, Pixel Federation )
After getting Master’s degree in Applied Mathematics and quitting job at a bank, Michal joined Pixel Federation in 2014 as a data analyst to support one of the smaller projects back then – Diggy’s Adventure. During his time on Diggy’s, he mostly focused on improving monetization using custom segmentation strategies. Couple of years later after launching the game on mobile, it turned out to be the biggest success of Pixel Federation. As consequence of successful launch there was a need for dedicated data guy in marketing department to support the huge increase in marketing spend.
Currently he’s working as Head of Marketing Analytics in Pixel Federation – taking care of everything from data collection, through ROAS prediction to building the right tools for UA managers.
( CEE Mobile Gaming Lead )
Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies.
He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe.