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Black Founders Fund

Black Founders Fund

A program to support Black-founded startups in Brazil.

Black Founders Fund

Over 56% of the Brazilians self-identify as Black, and of them, 29% own their own businesses. Yet Black Brazillian founders face unique barriers to become entrepreneurs. In fact, around one-third of Black entrepreneurs reported that they were denied credit without explanation. So, many have had to dip into their personal savings or rely on family and friends to get their businesses off the ground.

So why is this happening? It’s because there’s a market gap. Black business owners aren’t getting the capital they need to launch their companies. That’s why Google for Startups established the Black Founders Fund. We’re here to provide entrepreneurs with equity-free capital to grow their businesses.

Program Highlights

The Black Founders Fund is a Google for Startups program that offers equity-free financial resources to Black-founded startups across Brazil. This means that there is no shareholding or any kind of financial counterpart by Google within the selected startups.

Our goal is to increase racial diversity in the startup community and to support Black entrepreneurs who are building businesses with high-growth potential.

Who Should Apply

The Black Founders Fund is intended for startups with self-identifying Black leaders and entrepreneurs currently working at the company. We encourage established startups based in Brazil who are seeking seed-stage funding to apply.

Selection Criteria

  • Startups with growth potential and the promise of impacting Brazilian lives.

  • Companies with a founding vision that’s aligned with their goals and complementary to their teams.

  • Startups with a focus on technology.

  • Startups that are seeking to raise a round of seed funding to develop their next stage of growth.

Benefits for Selected Startups

  • Equity-free funding

  • Credits for Google products

  • The opportunity to join Google's many support programs for startups

  • Access to a network of mentors ready to help startups overcome their unique challenges

Application Timeline

The Black Founders Fund is now accepting applications for the next 18 months, starting in September 2020.

We will announce selected startups on a rolling basis.

Meet Our Startups

Explore the startups that are already supported by the Black Founders Fund.

  • Afropolitan

    Afropolitan is an e-commerce platform of afro culture products with a social impact focus. The platform aims to create a collaborative ecosystem between multicultural retailers and customers.

  • Aoca Game Lab

    An independent game development company with a local soul and global reach. One of their first games is Árida, a strategy game about a girl’s journey to discover the Brazilian hinterland of the 19th century.


    CREATORS is an HR Tech platform that provides creative work on demand. Through algorithms and specialized curation, we connect high-performing freelancers with companies in an agile and secure way.

  • EasyJur

    Legal software that assists the management of middle and small-sized law firms using human and artificial intelligence.

  • LegAut

    A platform that searches, analyzes, and organizes all of the documentation for real estate transactions.

  • TrazFavela

    TrazFavela is a delivery app focused on local businesses in surrounding areas.

  • Treinus

    A sports training platform created by experts according to individual profiles and personal goals.

  • Wellbe

    A platform that integrates various health data and offers indicators for employers healthcare management. It uses an app to monitor employees' health habits and offers personalized feedback.

  • WeUse

    A virtual wardrobe for shared consumption. Subscribers choose clothes through the app and receive them at home.


How much funding is offered to selected startups?

It depends. Funding varies according to each startup’s product development stage, current needs, and how much they’ve already raised.

My product hasn’t launched yet. Can I still apply?

No, we’re looking for startups with released products. So if your company hasn’t launched a product quite yet, we ask that you wait to apply until you’ve reached this milestone.

My startup has already been funded. Can I still apply?

Yes, as long as your startup is seeking to raise seed-stage funding, we encourage you to apply.

Is there a single call for applications?

No, we’re reviewing applications and referrals on a rolling basis for the next 18 months.

Since I applied to the program, my startup has significantly evolved. Can I reapply?

Yes, please resubmit your application with updated metrics and information that best show your company’s growth.

Will I get feedback on my business if it’s not selected?

Unfortunately, we can’t provide feedback to startups that are not selected. We'll only reach out to selected companies.

If my company is selected, will Google become an equity partner?

No, the Black Founders Fund is an equity-free investment. That means there is no shareholding or financial counterpart of any kind. Google won’t be part of your startup's corporate structure or have any kind of financial return on the investment.