Startup School: Gaming
Join Spain's first virtual gaming program.
Program Overview
Startup School: Gaming, Spain's first virtual mobile gaming program, is here. The 12-month program targets high-potential startups and innovators looking to change the gaming industry. With support from Google mentors and leading industry partners, it offers virtual sessions that help startups design great games, connect with users, and scale their businesses.
Register now and stay up to date with upcoming sessions.
Program Highlights
Startup School: Gaming is designed around the key products, connections, and practices, which offer the best of Google to selected startups.
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Design Great Games
- Mobile gaming ecosystem
- Cloud for gaming
- Measuring success: firebase
- Gameplay and experience design
- Data science and BI
- Unity game development
- External tools and partners
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Connect with Users
- Play monetization
- Smarter monetization with Admob
- Data-driven UX for monetization
- Play updates
- Building a community with YouTube
- Export deep dives
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Scale your Startup
- Google App promotion campaign deep dive
- Google Analytics firebase
- Creative Strategy deep dive
- Mobile gaming growth opportunity: insights
- Monitoring games' KPIs
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Get Inspired
- Focus Area: success
- Client panel
- Company growth:
- Hiring and culture
- Retaining talent
- Tech partners
- Publishers
Upcoming Virtual Sessions
Find out more about Google for Startups Virtual Sessions. These help selected startups to boost their business with hands-on, structured methods, as well as product information, tailored content, and a 360-degree approach.
Watch Past Sessions
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Presentation and Mobile Gaming Ecosystem
Featuring Barbara Ozores (Head of Industry at Google) and Javier Castro (Head of Gaming EMEA, AppDev).
We will cover a program introduction, global and Spanish-specific gaming industry news, as well as trends.
Language: Spanish
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Watch session
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Monetization: AdMob Focus (Part 1)
Featuring Sherif Aoun (Strategic Partner Manager, Mobile Apps at Google) and Ivo S. (Apps and Gaming Strategic Partner Manager).
We will cover an introduction on how to build, grow, and optimize your business with this program. We'll also explain an overview of its advantages.
Language: Spanish
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Watch session
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Measuring Success: Firebase
Featuring Jaime Perujo (Firebase Lead ESPT) and Zuzana Luptakova and Santiago Martinez (GTech Firebase).
We will cover an introduction to the Firebase platform, including first steps, integration, analytics, remote configuration, AB testing, and other relevant modules.
Language: Spanish
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Watch session
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Cloud for Gaming
Featuring Mapi Garcia (Field Sales Representative).
We will cover an introduction to the capacities that Google Cloud offers to build a gaming platform. We will go over how to apply AI to video streaming and real-time data analysis of the gamers.
Language: Spanish
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Watch session
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User Acquisition
Featuring Danika Wilkinson (Product Marketer at Social Point), Martzel de Domingo (User Acquisition Lead at Ubisoft Mobile), Dasha Bogdanova (Gaming Growth Manager at Google) and Manolo Marín (Gaming Growth Manager at Google).
Discover the different steps you need to cover to plan a strong user acquisition strategy.
Language: Spanish
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Watch session
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User Acquisition from a Creative Perspective
Learn how to identify, segment, and reach your target audience in a creative way.
Language: Spanish
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Watch session
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International Growth for Mobile Game Developers: How to Grow your Presence in New Markets
With Stefano Pigliafreddo (International Growth Consultant at Google)
In this session, you will learn how to use some of Think with Google's tools and resources to accelerate the growth journey of your mobile game in international markets.
Language: Spanish
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Watch session
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App Store Optimization
With Daniel Peris (CEO & Co-Founder at PICKASO & TheTool) and Lydia Domenech (Jellyfish)
Two of Google's top ASO partners in Spain will introduce viewers to App Store optimization strategy, offer advice for startups, and share useful customer case studies.
Language: Spanish
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Watch session
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UX Data Driven approach
With Fatig Ozkosemen (UX Consultant - Apps & Gaming at Google).
Learn how you can adopt a data driven approach to improve your app's user experience and discover best practices when it comes to user onboarding, engagement, retention and monetization strategies.
Language: English
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Watch session
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Measurement & Attribution
With Juanjo Monge (Head of Sales at Adjust) and Enric Pedré (Head of Mobile Social Gaming at Zitro Games).
Learn everything you need to know about measuring your apps, from Adjust, one of the market leaders and Google's official Measurement Partner.
Language: Spanish
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Watch session
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Meet Our Program Mentors
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Bárbara Ozores
Head of Industry at Google
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Javier Castro
Head of EMEA Gaming, App Dev Sales
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Sherif Aoun
Strategic Partner Manager, Mobile Apps, Google
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Zuzana Luptakova
Technical Specialist, GTech Firebase
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Jaime Perujo
Measurement and Attribution Specialist, Google
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Jesús Cataluña
Customer Engineer, Google Cloud Platform
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Dasha Bogdanova
Gaming Growth Manager, Google
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Miguel Penate
Apps Lead, Google Spain
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Danika Wilkinson
Product Marketer, Social Point
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Martzel de Domingo
User Acquisition Lead, Ubisoft Mobile Games
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Stefano Pigliafreddo
International Growth Consultant, Google
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Lydia Domenech
Senior Account Manager, Jellyfish
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Daniel Peris
CEO & Co-Founder at PICKASO and TheTool
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Juanjo Monge
Head of Sales, South Europe, Adjust
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Fede Kodela
Mobile Lead & Google Play Partnerships
Ready to join Spain's first virtual gaming program?
Register now and stay up to date to receive emails with the upcoming sessions.