Startup School: Gaming
Join Spain's first virtual gaming program.
About the program
Startup School: Gaming, Spain's first virtual mobile gaming program, is here. The 12-month program targets high-potential startups and innovators looking to change the gaming industry. With support from Google mentors and leading industry partners, it offers virtual sessions that help startups design great games, connect with users, and scale their businesses.
To stay up-to-date on upcoming sessions, register below.
Key benefits
Startup School: Gaming is designed around the key products, connections, and practices, which offer the best of Google to selected startups.
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Design great games
- Mobile gaming ecosystem
- Cloud for gaming
- Measuring success: firebase
- Gameplay and experience design
- Data science and BI
- Unity game development
- External tools and partners
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Connect with users
- Play monetization
- Smarter monetization with Admob
- Data-driven UX for monetization
- Play updates
- Building a community with YouTube
- Export deep dives
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Scale your startup
- Google App promotion campaign deep dive
- Google Analytics firebase
- Creative Strategy deep dive
- Mobile gaming growth opportunity: insights
- Monitoring games' KPIs
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Get inspired
- Focus Area: success
- Client panel
- Company growth:
- Hiring and culture
- Retaining talent
- Tech partners
- Publishers
Upcoming virtual sessions
Find out more about Google for Startups Virtual Sessions. These help selected startups to boost their business with hands-on, structured methods, as well as product information, tailored content, and a 360-degree approach.
Check back soon for upcoming sessions.
Watch past sessions
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Presentation and mobile gaming ecosystem
Featuring Barbara Ozores (Head of Industry at Google) and Javier Castro (Head of Gaming EMEA, AppDev).
We will cover a program introduction, global and Spanish-specific gaming industry news, as well as trends.
Language: Spanish
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Monetization: AdMob focus (Part 1)
Featuring Sherif Aoun (Strategic Partner Manager, Mobile Apps at Google) and Ivo S. (Apps and Gaming Strategic Partner Manager).
We will cover an introduction on how to build, grow, and optimize your business with this program. We'll also explain an overview of its advantages.
Language: Spanish
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Measuring success: Firebase
Featuring Jaime Perujo (Firebase Lead ESPT) and Zuzana Luptakova and Santiago Martinez (GTech Firebase).
We will cover an introduction to the Firebase platform, including first steps, integration, analytics, remote configuration, AB testing, and other relevant modules.
Language: Spanish
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Cloud for gaming
Featuring Mapi Garcia (Field Sales Representative).
We will cover an introduction to the capacities that Google Cloud offers to build a gaming platform. We will go over how to apply AI to video streaming and real-time data analysis of the gamers.
Language: Spanish
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User acquisition
Featuring Danika Wilkinson (Product Marketer at Social Point), Martzel de Domingo (User Acquisition Lead at Ubisoft Mobile), Dasha Bogdanova (Gaming Growth Manager at Google) and Manolo Marín (Gaming Growth Manager at Google).
Discover the different steps you need to cover to plan a strong user acquisition strategy.
Language: Spanish
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User acquisition from a creative perspective
Learn how to identify, segment, and reach your target audience in a creative way.
Language: Spanish
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International growth for mobile game developers: how to grow your presence in new markets
With Stefano Pigliafreddo (International Growth Consultant at Google)
In this session, you will learn how to use some of Think with Google's tools and resources to accelerate the growth journey of your mobile game in international markets.
Language: Spanish
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App Store optimization
With Daniel Peris (CEO & Co-Founder at PICKASO & TheTool) and Lydia Domenech (Jellyfish)
Two of Google's top ASO partners in Spain will introduce viewers to App Store optimization strategy, offer advice for startups, and share useful customer case studies.
Language: Spanish
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UX data-driven approach
With Fatig Ozkosemen (UX Consultant - Apps & Gaming at Google).
Learn how you can adopt a data driven approach to improve your app's user experience and discover best practices when it comes to user onboarding, engagement, retention and monetization strategies.
Language: English
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Measurement and attribution
With Juanjo Monge (Head of Sales at Adjust) and Enric Pedré (Head of Mobile Social Gaming at Zitro Games).
Learn everything you need to know about measuring your apps, from Adjust, one of the market leaders and Google's official Measurement Partner.
Language: Spanish
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Measuring and monitoring games KPIs
Featuring Fede Kodela (Mobile Lead & Google Play Partner Development Manager).
In this session, we will learn how to properly measure and monitor Games' KPIs.
Language: Spanish
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Investment and metrics
Featuring Daniel Mironov (Principal at VGames).
Learn how VC investment in the Gaming industry is growing fast, and take advantage of this opportunity to share your questions with a great industry expert.
Language: English
Meet our program mentors
Bárbara Ozores
Head of Industry at Google
Javier Castro
Head of EMEA Gaming, App Dev Sales
Sherif Aoun
Strategic Partner Manager, Mobile Apps, Google
Zuzana Luptakova
Technical Specialist, GTech Firebase
Jaime Perujo
Measurement and Attribution Specialist, Google
Jesús Cataluña
Customer Engineer, Google Cloud Platform
Dasha Bogdanova
Gaming Growth Manager, Google
Miguel Penate
Apps Lead, Google Spain
Danika Wilkinson
Product Marketer, Social Point
Martzel de Domingo
User Acquisition Lead, Ubisoft Mobile Games
Stefano Pigliafreddo
International Growth Consultant, Google
Lydia Domenech
Senior Account Manager, Jellyfish
Daniel Peris
CEO & Co-Founder at PICKASO and TheTool
Juanjo Monge
Head of Sales, South Europe, Adjust
