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A year of recovery

"After the unprecedented situation we have lived in the past two years, in a social, health, and economic context heavily marked by the pandemic, we at Google for Startups are inspired by seeing how the startup community has continued to innovate, grow, and create new quality jobs.

Since the beginning of the health crisis in 2020, we have had to demonstrate resilience and agility to fulfill our commitment to help the entrepreneurial ecosystem of our country to continue developing, growing, and scaling. We have continued to support startups virtually and have adapted to the circumstances to offer them the best of us, and they have taken advantage of it.

Among the startups in our community, we find stories of internationalization, stories of growth, and, above all, job creation. For this reason, I would like to share with you the economic impact data of the Google for Startups community for this last year, a clear reflection of how startups are the engine of economy, innovation, and digitization for our country."

Sofía Benjumea Head of Google for Startups, Europe, Middle East, and Africa

Achievements of startups in the Google for Startups community in Spain during 2021

Impact data
A diverse ecosytem

Impact data

840 new jobs created by Campus startups

7,173 since 2015. 28.6% directly attributed to Google for Startups support

€90.1M raised by community startups in 2021

> €898.5M raised since 2015

50.3% directly attributed to Google for Startups support


50 Alumni startups impacted by mentoring sessions

33 startups were selected for Google for Startups' in-depth programs by verticals (Growth Academy).

+6,000 participants and 1,600 startups trained in open sessions of Startup School.

80 virtual sessions for the whole community of startups

A diverse ecosytem

48% of Google for Startups community startups teams are women

41% of our Alumni startups have women on their founding team.

Geographic diversity: 70% of our in-depth programs participant startups are from outside Madrid.

Explore our success stories

Growing internationally is key for us because it makes us not depend on the seasonality of the market. It is very important for the business and gives us a lot of credibility with investors. In 2021 we went from 15% to 50% international turnover in just three months thanks to the learnings from the Growth Academy program, especially thanks to Google Ads strategies and our ability to make the most out of data.

Daniel Valledor, CMO and Cofounder at Lullaai

Lullaai team, Impact Report, Campus Madrid, Google for Startups

More on Lullaai

  • They've started a collaboration with Fitbit and Zurich to introduce Lullaai in the maternity vertical.

  • Google Tensorflow is a key tool for creating AI models to detect babies' cries.

  • The team has grown by 33% since participating in the Growth Academy program and 60% are women.

As a CEO I am always results-oriented. Google for Startups helped us improve our marketing and B2B sales strategies. In just one month, we tripled the number of qualified leads. At Bounsel, we're very grateful for the visibility, connections, and know-how shared by top experts during Growth Academy program. I highly recommend it for exceptional founders!

Pilar Prados, CEO and Founder at Bounsel

Bounsel founders, Impact Report, Campus Madrid, Google for Startups

More on Bounsel

  • During the Growth Academy program, they worked on their marketing strategy, which allowed them to triple the number of qualified leads on the web in just one month.

  • After the program, they decided to launch their latest product, Bounsel Flow, which has native integration with Google Workspace to automate the creation of documents using interactive forms.

  • At the end of 2021 they received 325,000 euros from the Neotec grant of CDTI to apply natural language processing to contracts written in Spanish.

During the Growth Academy program, we worked with Google Ads and Shopping mentors, which allowed us to better understand our audiences. We have defined and polished our messages using Google Ads to impact new markets, defining our internationalization strategy. It has saved us a lot of time and will allow us to accelerate our international expansion tremendously.

Maria Martinez, Co-founder of Laconicum

Laconicum founders, Impact Report, Campus Madrid, Google for Startups

More on Laconicum

  • They are committed to sustainability, minimizing product packaging to reduce the environmental footprint, and their materials are 100% sustainable and recyclable.

  • The Growth Academy program helped them define their internationalization strategy, which has allowed them to open new markets such as France.

  • They closed 2021 with a profit of 2.5M euros. Throughout these 10 years, hundreds of brands from all over the world have been launched in Spain.