Jump to content

Welcome to Startup School

Join our comprehensive training program to support your growing startup.

two people looking at laptop

About the program

Can you hear that? It’s the sound of the bell ringing—class is in session. Don’t fall behind—sign up for all the comprehensive lessons available to startup founders and their teams. From Google Ads and Analytics 4 to YouTube and Google Cloud—join us and help your startup grow.

How to register

First, follow the registration link below. Once you receive the confirmation email, you can select the trainings that interest you, and register separately for each one. You’ll receive a confirmation email for each training. Remember to add the events to your calendar and arrive on time. Finally, complete the assigned homework and watch your startup grow!

Register now

Program highlights

  • From Google to you

    Our teachers are experts in Google products and will share their knowledge with you.

  • Live lessons

    All the lessons will be live on YouTube, so you can ask questions during the class. The lessons are densely packed with information, so don’t be late or you’ll miss out on important information.

  • From start to grow

    We provide lessons ranging from the fundamentals to advanced. We encourage ambitiousness, but start at the beginning and take a step-by-step approach to make sure you’re getting all the information you need.

  • Highlights and homework

    At the end of each lesson, you’ll receive highlights and homework to continue learning outside the class.

Upcoming sessions

Google Analytics

  • Google Analytics 4 - Part 1: Let's start!

    Wednesday, April 6th

    3pm CET

    Learn the data structures and features underpinning Google Analytics 4 along with how to set up and start using the platform right away.

  • Google Analytics 4 - Part 2: Explore your data

    Wednesday, April 20th

    3pm CET

    Learn the reporting options available on GA4, how to use the pre-built standard reports, and build your own custom reports and visualizations within the platform right away.

Google Ads

Other lessons

  • Google Search: How to get found

    Wednesday, March 30th

    3pm CET

    Want to learn how to help users find your website on Google search? This session explores the fundamentals of organic search and how to drive traffic from search engines.

  • Google Tag Manager: Level up your marketing performance

    Wednesday, May 4th

    3pm CET

    Learn how you can get the most out of Google Tag Manager to drive greater online marketing performance, including how to set up tags, pull variables, and create triggers.

  • Google Data Studio: Tell a story using data

    Wednesday, May 18th

    3pm CET

    Data Studio is Google’s dashboard and reporting tool that allows you to visualize data in an appealing, user-friendly way. Learn how your startup can tell its story using data.

Startup School FAQs

Thanks for your interest in Startup School. These events are for founders and startup employees who want to learn more about how using Google's tools can help grow their businesses. Here are some of the Program's most frequently asked questions.

How do I sign up?

Here's how to sign up:

  • Click on the individual Startup School event (full list here) and register for the event. You will receive a confirmation email.
  • An hour before the event starts, we will send a reminder email with a sign-in link. If you are having difficulties, we recommend using Chrome for the sign-in link.
  • Once you sign in, the viewing link will be sent to you. Sometimes this step takes a few minutes—we appreciate your patience! Also, please be sure to check your spam folder.

Can I watch Startup School later?

Yes, the viewing link will remain active for 24 hours after the event so you can watch it in your own time, as long as you signed up and signed in before the event's start time.

Can I get a copy of the slides?

Sorry, we don’t share out the slides.

I’m going to be a few minutes late, can I still join the event?

Absolutely, we start each session a few minutes past the hour to account for this, but if you are late we recommend that you fast forward to make sure you’re in sync with the speaker, so you don’t miss any topics from the Q&A. Remember, if you are watching in real-time then you can ask questions.

I missed the session I really wanted to go to!

Don’t worry, we repeat our sessions regularly. So if you missed a session, we will repeat it within a few weeks. You can see all the available sessions here.

Where can I find more resources?

  • On the Grow with Google website, you’ll find tons of new tools and trainings to grow your business (created in cooperation with Coursera and many other partners).
  • The Google Marketing Platform helps you get the most out of your marketing (this is specifically tailored to small businesses).
  • Google Digital Garage offers courses to teach today's top in-demand skills in data and tech, digital marketing, and career development.
  • For developers, we have an entire platform dedicated to Google Developers Training.
  • Google For Education provides teaching resources to empower learning in the classroom and beyond.

What happens if I miss the first event of a series?

That’s fine! While some of the events build on previous sessions, they are designed so that anyone can follow along. Plus, the sessions repeat, so you can always catch up on previous sessions at a later date.

Why are these events only for startups?

We love to tailor our training materials and workshops so that everybody can have access to the content they need. Startup School is a program exclusively for startup founders to watch and ask questions. The size of these sessions is capped so all participants get an opportunity to ask questions and interact with the instructor. If you are interested in the trainings for SMBs or individuals, please visit the Grow with Google website, here.