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Google for Startups: Accelerator

Started by you. Accelerated with Google.

About the program

Google for Startups Accelerator supports selected startups' growth and innovation. Through the program, we share our approach to building successful companies, our AI-first methodology, and best practices for leadership. We also connect selected startups to expert mentors from across the globe who can help them solve their top technical and product challenges.

Program benefits

  • Google's products

    We offer personalized support, education, and training on Google products (Google Play, Firebase, AdMob, Google Cloud, AdWords UAC, YouTube) to give startups the tools to build their businesses simply and quickly.

  • Google's connections

    We connect startups to Googlers, fellow founders, and to our community to give them the network they need to grow. Google for Startups has partners in over 135 countries to support startups with global ambitions.

  • Google's best practices

    From OKR-setting and hiring to product management, we share our best practices to support the strategic and measurable growth of your business at scale.

  • Google's insights

    We share insights about gaming users from our research and work with gaming companies from across the world.

Selected startups receive

    • Equity-free participation in Accelerator
    • Mentoring from 20+ Google teams
    • Training on design, people, products, and growth marketing
    • Access to Google’s global network of experts and mentors
    • Support on high-level company and product strategy
    • Google Cloud credits and early access to new services

Solve your challenges.

In the Accelerator, selected startups receive tailored mentorship and support from Googlers and industry experts to solve their top challenges. The Accelerator's technical offerings and measurable impact on startups set this program apart.

With my background in corporate marketing and business, I had to learn everything from scratch: about technology, building a tech company, and scaling the business in the tech world. I was looking for knowledge and inspiration from the experienced mentors and I found it all within Google for Startups.

Katarzyna Dorsey

Founder and CEO of Yosh.AI


I felt like every moment of the Accelerator forced me to reflect on why I founded my startup and what I wanted to achieve. By discussing our goals and challenges with Google mentors, reexamining our management style, and adopting the OKR processes from the Founders Lab, we reimagined what our startup could be. These experiences were a driving force behind our adapting to the COVID-19 shock.

Aki Higuchi

Founder and CEO of Selan Inc.

Aki Higuchi