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Growth Academy

An exclusive eight-week program for selected European growth-stage startups.

Woman seated at table, Europe, Growth Academy, Google for Startups

About the program

Google for Startups Growth Academy is an eight-week virtual program for promising growth-stage startups in the DACH region aiming to accelerate their growth with the best of Google. It was designed in partnership with Growth Academy and Google Ads to provide startups with growth strategy training and access to Google experts.

This program is for startups with established product-market fit and at least one woman founder. It's targeted at startups ready to scale and grow their user/customer base.

During the Growth Academy, participants develop actionable OKRs using the Google framework. They'll be matched with a dedicated Google growth expert for the program's duration and learn results-oriented growth strategies through virtual workshops. Founders and their teams will discuss individual growth challenges in one-on-one advisory sessions and come together as a cohort in bi-weekly Founder Standups—an open and honest environment for founders to discuss their highs, lows, and challenges.

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Program benefits

  • Growth models and retention

    Understand how your product grows.

  • Acceleration loops and acquisition

    Hardwire experiences for sustainable growth.

  • Growth strategy and experiments

    Identify and optimize levers in your model.

  • Behavioral economics and psychology

    Improve user experiences with science.

  • Culture and scaling

    Collaborate across functions and get things done.

Key dates 2022

  • November 8, 2021

    Applications close.

  • February 22, 2022

    Program begins.

  • April 14, 2022

    Program ends.

We finished the Growth Academy program with a clear internationalization strategy. The structure, marketing campaigns, budget to invest, target markets….We defined it all during the program and now we are ready to activate it.

María Martínez

CEO and Co-Founder at Laconicum

María Martínez, Europe, Growth Academy, Google for Startups

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